A Custom Logo Design is an essential element to branding your business. An investment in a custom logo design that visualizes your concept, is the essence to branding your message to customers, employees, vendors, and anyone who sees your logo. When you begin conceptualizing your brand, you need to consider the following three components, of which, a logo is probably the most important aspect.
- Brand – The emotional corporate image as an entire entity, including the corporate culture, the products, the employees, the buildings, etc. The brand immediately defines the company…..whether they are a big corporation, or a small business, all of the components that make a business unique.
- Identity – The visual aspects that form the instant recognition. We all know them, CocaCola, Apple, Mercedes….we instantly recognize the business by their colors, by their products, by their design, by their packaging.
- Logo – Identifies a business in its simplest form with the use of a mark or icon. .A custom logo design is an important element of branding-it is the first visualization a web visitor will see. A favicon is usually your logo, that creates a mark on your browser, transporting your brand throughout the Internet.
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So what makes a good logo? First, good logo is very distinctive, practical, simple, and conveys the intended message using graphics.
There are five principles to an effective logo:
So as you’re having a custom logo designed, ask whether your logo meets these criteria. With the extreme amount of competition on the Internet, it is essential to quickly identify your offering starting with the logo and continuing with the branding.
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A Tagline accompanies your logo and establishes what you want your visitor to remember. Typically a tag line is 3 to 7 words phrase that acccompanies your logo.Tagline is the key phrase that identifies your business by capturing the essence of Your mission, your promise and your brand.
Great taglines seem to be effortless, yet are so important, because not only do they define your message, but they create the message that the visitor will associate you with. Great taglines stay in visitors memories.
Creating a great logo and distinctive tagline are crucial in creating a brand that provides the image for your company to be memorable to your visitors and keep them coming back, because they remembered what you company represents.
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